If there is one problem that I have seen people run into whenever they start out trying to make money on the Internet, it is that they try to be everything to everyone. Somebody will come up to me and the conversation will start by them telling me that they put a website online and that they are ready to start making money. When I asked them what the website is about, they say a little bit of everything. They’re offering all kinds of items from cars to children’s toys and everything in between. Unfortunately, their Internet marketing career has ended long before it officially started.
The reason why this is the death stroke of any Internet marketing effort is because things are different on the Internet than they are in real life. In real life, somebody will walk into a store wanting to pick up an item, perhaps a DVD. On the way back to the entertainment section in order to pick up the DVD, they pass by some shoes and remember that they have wanted to pick up a pair of shoes for quite some time. They finally make it back to the DVD section, with their shoes in hand and then pick up the movie that they wanted. On their way out of the store, they remember that they needed some toilet paper for the house and then it while they are in the checkout line; they grab a pack of razors.
This may work well in real life at the Wal-Mart but it is not going to work on the Internet at all. The Internet is very focused and that is why you need to make sure that your website is focused as well. If somebody does a search on Google and is looking for your product or service, they are not going to be interested in coming to your website and buying something other than what they were searching for. You need to theme your website and then you need to attract targeted traffic to your website in order to make sales.
The beauty about this is that once you have it set up, it will continue to work on autopilot indefinitely. This is especially the case if you use affiliate programs in order to fill the products that people are buying. All that is necessary for you to do is to start a stream of traffic coming to your website that is very targeted to whatever it is that you’re offering. They will continue to come, day after day and your income will truly be one that is passive.
Does this mean that there is never anything else that you’re going to need to do? No, any business needs work. The simple fact of the matter is, however, it is not going to take all of your time in order to keep things going. Set your website up properly in the first place and you will have a recurring source of income for a long time to come.
The reason why this is the death stroke of any Internet marketing effort is because things are different on the Internet than they are in real life. In real life, somebody will walk into a store wanting to pick up an item, perhaps a DVD. On the way back to the entertainment section in order to pick up the DVD, they pass by some shoes and remember that they have wanted to pick up a pair of shoes for quite some time. They finally make it back to the DVD section, with their shoes in hand and then pick up the movie that they wanted. On their way out of the store, they remember that they needed some toilet paper for the house and then it while they are in the checkout line; they grab a pack of razors.
This may work well in real life at the Wal-Mart but it is not going to work on the Internet at all. The Internet is very focused and that is why you need to make sure that your website is focused as well. If somebody does a search on Google and is looking for your product or service, they are not going to be interested in coming to your website and buying something other than what they were searching for. You need to theme your website and then you need to attract targeted traffic to your website in order to make sales.
The beauty about this is that once you have it set up, it will continue to work on autopilot indefinitely. This is especially the case if you use affiliate programs in order to fill the products that people are buying. All that is necessary for you to do is to start a stream of traffic coming to your website that is very targeted to whatever it is that you’re offering. They will continue to come, day after day and your income will truly be one that is passive.
Does this mean that there is never anything else that you’re going to need to do? No, any business needs work. The simple fact of the matter is, however, it is not going to take all of your time in order to keep things going. Set your website up properly in the first place and you will have a recurring source of income for a long time to come.
